首页|The Factors Influencing Mobile Banking Usage among University Staff
The Factors Influencing Mobile Banking Usage among University Staff
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NSTL
This study examine customer's influencing factors to use mobile banking. To achieve the objectives of this study, four variables has been discussed which are perceived usefulness, perceived ease to use, perceived enjoyment and perceived credibility. 400 questionnaires were distributed to Universiti Utara Malaysia (UUM) staff's. The data of this study was analyzed using computer peripherals Social Science Statistics Package (SPSS) version 23. Study found that all the variables are significant influencing customer's usage of mobile banking except for perceived enjoyment.
Perceived usefulnessPerceived ease to usePerceived enjoymentPerceived credibility and mobile banking
YATY SULAIMAN、NORFADHILLAH JAUHARI
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School of Business Management, College of Business, Universiti Utara Malaysia
NSTL
