安徽大学学报(哲学社会科学版)2024,Vol.48Issue(5) :112-124.DOI:10.13796/j.cnki.1001-5019.2024.05.012

社交媒体热点事件的情绪演化:阶段划分与阶段特征

A Study on the Division and Characteristics of Different Phases in the Emotional Evolution concerning Hot Events Reflected in Social Media

张晓宇 周瑛
安徽大学学报(哲学社会科学版)2024,Vol.48Issue(5) :112-124.DOI:10.13796/j.cnki.1001-5019.2024.05.012

社交媒体热点事件的情绪演化:阶段划分与阶段特征

A Study on the Division and Characteristics of Different Phases in the Emotional Evolution concerning Hot Events Reflected in Social Media

张晓宇 1周瑛2
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作者信息

  • 1. 南京大学管理学院(江苏南京210023)
  • 2. 安徽大学管理学院(安徽合肥 230601)
  • 折叠

摘要

随着社交媒体的兴起,越来越多的网民在这些平台上表达观点和情绪,有时这些情绪可能激发负面的群体性事件,造成严重后果.以成都四十九中学生坠亡事件为例,采用网络爬虫从微博采集相关数据,利用LSTM神经网络(Long Short-Term Memory,长短期记忆网络)进行情绪分类,计算情绪热度,划分情绪演化阶段,并利用潜在狄利克雷分布模型(Latent Dirichlet Allocation,LDA)等文本分析方法按阶段分析舆论中的网民情绪.通过上述方法,将情绪演化划分为五个阶段:情绪热度萌芽期、上升期、最高点、下降期和消退期.在萌芽期,网民情绪主要是对关注和信息的渴求;上升期网民情绪复杂,不安与逆反并存;到达最高点时,网民情绪多元化,网民对谣言的警惕性增强;下降期则转向理性反思;消退期中,网民借鉴本次事件教训,应用于后续热点事件的舆论发展.

Abstract

With the rise of social media,an increasing number of netizens express their opinions and emotions on these platforms,sometimes triggering negative group events with serious consequences.This paper takes the incident of a student's fall from Chengdu No.49 Middle School as an example,collecting relevant data from Weibo with the help of web crawlers.Long Short-Term Memory(LSTM)neural networks were employed for emotional classification,calculation of emotional heat,and division of the stages of emotional evolution.Analysis is also conducted on the emotions of netizens in public opinion stage by stage by using textual analysis including Latent Dirichlet Allocation.The research identifies five stages of emotional evolu-tion:the nascent phase,where netizens'emotions primarily focus on attention and information craving;the rising phase,characterized by complex emotions,unease and defiance;the peak phase,where emotions diver-sify and vigilance against rumors increases;the decline phase,which shifts towards rational reflection;the fading phase,where lessons from this incident are applied to the development of public opinion over subse-quent hot issues.

关键词

社交媒体/热点事件/情绪/情绪管理/情绪阶段/LSTM/LDA

Key words

social media/hot events/emotion/emotion management/emotional stages/LSTM/LDA

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基金项目

国家社会科学基金一般项目(22BTQ089)

出版年

2024
安徽大学学报(哲学社会科学版)
安徽大学

安徽大学学报(哲学社会科学版)

CSSCICHSSCD北大核心
影响因子:0.564
ISSN:1001-5019
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