Research on the Formation Mechanism of Business Model Innovation of Time-Honored Food Enterprises
The innovation of time-honored enterprises is a contentious topic in academics and practitioners.It is helpful to adopt resource orchestration theory for analyzing the formation mechanism of the business model innovation of time-honored food enterprises and the law of their innovative development.Two typical enterprises,Beijing Daoxiangcun and Tianjin Guifaxiang,are selected for a double case study,and the study finds that the primary driver of business model innovation for time-honored food enterprises is entrepreneurship,which moderates the effect of other factors on their business model innovation.Resource orchestration strategies centered on the kernel resources are implemented in the process of their business model innovation,and the result of their business model innovation is manifested in a multi-module combination built on the integration of inheritance and innovation.
business model innovationentrepreneurshipresource orchestrationtime-honored brand
NETL
NSTL
万方数据
