旅游城市核心竞争力分析——以扬州市为例
Analysis of Core Competitiveness of Tourist City——A Case of Yangzhou City
王荣1
作者信息
- 1. 扬州大学旅游管理系,江苏扬州225127
- 折叠
摘要
旅游业内竞争已从单纯依靠资源竞争和产品竞争发展为城市竞争、区域竞争,因此构建旅游城市核心竞争力,保持旅游城市的竞争优势十分必要.该研究基于核心竞争力的理论,概括分析了城市旅游核心竞争力的特点并进行了层次划分.以扬州市的旅游发展为例,对其竞争现状进行了分析,最后提出构建扬州市旅游核心竞争力的若干意见,以期实现扬州市旅游业的可持续发展.
Abstract
The competition of tourism industry has changed from simply relying on the resources and products to the city competition and regional competition.Therefore,it is necessary to construct the core competitiveness of tourist city,so as to maintain the competition advantage of tourist city.Based on the theory of core competitiveness,we analyzed the characteristics of core competitiveness in tourist city,and then divided the level.Taking Yangzhou tourism development as a case,current situation of the competition was analyzed in this research.Suggestions were put forward to construct the core competitiveness of Yangzhou City,aiming at maintaining the sustainable development of tourism in Yangzhou.
关键词
核心竞争力/旅游业/扬州市Key words
Core competitiveness/Tourism/Yangzhou引用本文复制引用
出版年
2016
国家科技期刊平台
NSTL
维普
万方数据