农村受众的新闻媒介接触行为研究——基于MATLAB模拟方法
Research on the Media Contact Behavior of Rural Audience——Based on MATLAB Simulation Method
康亢 1贾殿华 1李刚1
作者信息
摘要
城镇化趋势下,农村受众利用媒介接触获取新闻呈多元化趋势.每个农村受众都是具有自智能性自决策性主体,其农村受众的媒介接触行为与自身内部属性存在联系.内部属性信息的异质化程度决定农村受众的媒介接触行为.该研究根据在云南省晋宁县的入户调查数据,提取农村受众的媒介接触行为与自身内部属性信息,基于MATLAB平台,通过模拟手段简化调查手段,生成模拟农村受众的媒介接触行为信息,通过回归分析得出,农村受众的媒介接触行为与自身内部属性相关,按影响程度大小依次为农业收入比例、年龄、耕地数量、家庭外出务工人数、信息需求度、受教育程度.
Abstract
Under the trend of urbanization,the media access to the media in rural areas has a diversified trend.Each rural audience is the main body of the self-intelligent and self-determination,and the media contact behavior of the rural audience has a connection with their internal attributes.The heterogeneity of the internal attribute information determines the media contact behavior of the rural audience.Through the investigation in Jinning County Yunnan Province,media contact behavior of rural audience and their internal information were obtained.Based on the MATLAB platform,through the simulation means to simplify the investigation means to generate a simulation of the media contact behavior of the rural audience.By regression analysis,the media contact behavior of rural audience was correlated with their internal attributes,the order according to influence degree was agricultural income ratio,age,cultivation quantity,number of families who go out to work,information demand,educational degree.
关键词
农村受众/模拟/媒介接触行为/内部属性Key words
Rural audience/Simulation/Media contact behavior/Internal attributes引用本文复制引用
出版年
2016
国家科技期刊平台
NSTL
维普
万方数据