摘要
在问卷调查的基础上,对合福高铁旅客的出游目的、旅游目的地偏好、旅游线路等旅游消费行为特征进行分析,结果表明:预订率最高的3趟班次依次为G28(09:52～13:31)、G322(09:12～13:36)、G1612(16:50 ～21:22);旅客出行目的以商旅为主;旅游目的地偏好依次为黄山、婺源、武夷山、三清山;旅客普遍使用旅游相关的APP.合福高铁沿线应从微旅游市场开发、移动智能营销平台建设、离铁配套设施、区域旅游合作等方面加强旅游联合营销.
Abstract
Questionnaire survey was carried out on the purpose of passenger travel,travel destination preference,travel routes,etc.The result revealed that the highest booking rate was G28(09:52-13:31),G322(09:12-13:36) and G1612(16:50-21:22).The purpose of the travel was mainly business travel.Tourist destination preference was in the order of Huangshan Mount ＞ Wu Yuan ＞ Wuyi Mount ＞ Sanqing Mount.Travelers generally used travel related APP.Hefu CRH could be developed from the micro tourism market,mobile intelligent marketing platform construction,high-speed rail facilities,regional tourism cooperation,in order to strengthen the joint marketing of tourism.
国家科技期刊平台
NSTL
维普
万方数据