摘要
针对湖南省黄茶产业，通过调查法、文献研究法、功能分析法、个案研究法等方法，分析了湖南省黄茶销售、政府扶持、茶叶电商市场等现状，并对传统销售和电子商务销售进行了对比。发现政府正大力扶持湖南黄茶产业，茶叶电商市场正不断扩大，应重点发展湖南黄茶移动电子商务，并在此基础上实现黄茶的品质和品牌化、搭建黄茶的大数据体系、推动黄茶线上线下结合化、构建黄茶移动生态圈。
Abstract
Through the survey method, literature research, function analysis, case study method and other methods, the yellow tea sales, gov-ernment support and tea electric dealer market in Hunan Province were analyzed, the traditional marketing and e-commerce sales were compared .It was found that the government is vigorously support promote yellow tea industry, tea electric dealer market is constantly expanding, we should focus on developing Hunan yellow tea mobile e-commerce, and on this basis to realize yellow tea quality and brand, set up big data sys-tem, yellow tea online development, construct the yellow tea mobile ecosystem.
国家科技期刊平台
NSTL
维普
万方数据