Based on the questionnaire survey of residents in Zhanjiang City, quantitative evaluation on tourism resource value in Techeng Is-land of Zhanjiang City was carried out by Contingent Valuation Method (CVM).Factors affecting the willingness-to-pay were researched by correlation analysis.Results showed that citizens in Zhanjiang City had relatively high cognition degree to Techeng Island; and their willing-ness-to-pay was 21.07 yuan per capita for the truism resources in Techeng Island.The tourism resource value of Techeng Island was 2260 mil-lion yuan based on the total population base within the range of Guangdong Province.There was relatively high correlation among the income level of respondents, travel satisfaction of Techeng Island, which were the key factors affecting the willingness-to-pay of citizens.
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