摘要
随着大众旅游时代的兴起,我国乡村旅游已成为旅游发展整体中的重要组成部分。笔者在梳理旅游供应链和乡村旅游发展模式研究动态的基础上,基于供应链视角对乡村旅游发展模式进行了逻辑架构,解析了以乡村旅游资源为核心的乡村旅游基本发展模式、旨在促进乡村居民全面发展的乡村旅游扶贫发展模式、以满足城市居民旅游需求为导向的个性化定制发展模式,从而揭示了我国乡村旅游发展的进程与演进态势。
Abstract
With the rise of the era of mass tourism, rural tourism in China has become an important part of the overall tourism development. Based on the researches on tourism supply chain and the rural tourism development model, logical architecture of development mode of rural tourism was carried out in the perspective of the supply chain.Three models of rural tourism development were analyzed, which were the basic rural tourism development model with the rural tourism resources as the core, the rural tourism poverty alleviation and development model to promote the rural people's comprehensive development, and the personalized customization development model with meeting the urban residents travel demand as the guidance.Thus, the process of rural tourism development and evolution trend were revealed in China.