摘要
为了探索北京市居民对休闲林业的消费需求,进行消费者行为分析,运用SPSS 18.0描述统计中的频率、多重响应集、交叉分析等方法进行数据分析。结果表明,森林公园作为北京市休闲林业发展数量最多、种类最丰富的类型之一,已经成为北京市休闲林业发展的主攻方向,并且受到广大游客的青睐。认为森林公园及休闲林业的未来发展空间广阔,还应从不同角度促进森林公园及休闲林业的转型升级。
Abstract
In order to explore the Beijing residents consumption demand for leisure forestry, analysis consumer behavior, using frequency, the response of multiple sets, cross analysis and other methods of SPSS 18.0 statistical for data analysis.The results showed that as one of the lar-gest and most abundant types of recreational forestry in Beijing, forest park has become the main direction of the development of leisure forest-ry, and it has been favored by the majority of tourists.The author thought that the future development space of forest parks and leisure forestry is vast, and it is necessary to promote the transformation and upgrading of forest parks and leisure forestry from different angles .