摘要
在对淮北石榴产业发展和品牌营销现状调研的基础上,分析了淮北石榴区域品牌营销存在的问题,结合实际提出了淮北石榴区域品牌营销策略,如多元主体共建品牌策略、统一品牌和子品牌策略、地理标志保护策略、品牌视觉形象策略、渠道策略、体验营销和事件营销策略、相关产品生产强化品牌策略,为淮北石榴产业又好又快发展提供参考.
Abstract
Based on the investigation and survey of current situation of Huaibei pomegranate industry and brand marketing,we analyzed the problems existed in brand marketing of Huaibei pomegranate industry,and put forword regional brand marketing strategies of Huaibei pomegranate in practice,such as multi-subject to build brand,unified brand and sub-brand,geographical indication protection,visual image of brand,channel,experience marketing and event marketing,related product production strengtheing brand,which can help Huaibei pomegranate industry achieve sound and rapid development.
基金项目
2015年度安徽高校人文社科重点研究项目(SK2015A740)
国家科技期刊平台
NSTL
维普
万方数据