名优杂粮品牌建设现状与对策
Construction Situation and Countermeasures of Famous Coarse Cereals' Brands
张大众 1冯佰利1
作者信息
- 1. 西北农林科技大学农学院,陕西杨凌712100
- 折叠
摘要
杂粮是我国特色优质农产品,无序落后的杂粮市场、名优杂粮品牌缺乏是制约我国杂粮产业发展的主要因素.通过分析杂粮生产及品牌建设现状,剖析产业发展存在的主要问题,提出了通过标准化生产、培育龙头企业、培养人们消费杂粮意识等途径创建杂粮名优品牌、推动杂粮产业发展的对策.
Abstract
Coarse cereals are the distinctive and quality agricultural products in China.Disorder and lagging grain markets,as well as the lack of high-quality cereal brands are the main factors restricting the development of coarse cereals industry in China.By analyzing the present situation of coarse cereals production and brand-building,the main problems existed in industrial development were discussed,some countermeasures were proposed including standardizing production,fostering leading enterprises and developing the awareness of consumer about coarse cereals,which will promote the coarse cereals industry development.
关键词
杂粮/品牌/建设/对策Key words
Coarse cereals/Brand/Construction/Countermeasure引用本文复制引用
基金项目
国家“十二五”科技支撑计划(2014BAD07B03)
谷子糜子产业技术体系项目(CARS-07-13.5-A9)
陕西省小杂粮产业技术体系项目()
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据