产业融合视域下以“四力”推动养生旅游发展研究
The Research of "Four forces" to Promote the Development of Health Tourism from the Perspective of Industry Convergence
沙莎 1郑嫣茹2
作者信息
- 1. 成都中医药大学养生康复学院,四川成都610075
- 2. 四川未来城镇建设管理股份有限公司,四川成都610075
- 折叠
摘要
从产业融合角度出发,用产业融合理论,探析养生旅游产业的“四力”影响因子,即市场需求的推力、竞争合作的压力、技术创新的拉力和政策支持的外力,提出“四力”驱动下的国内养生旅游发展策略.
Abstract
From the perspective of industrial convergence,an analysis of the "four forces" influencing factors of health tourism industry was discussed with the theory of industry integration,including the thrust of market demand,the pressure of competition and cooperation,the pulling force of technological innovation and the external force of policy support.The domestic health tourism development strategy driven by "four forces" was introduced.
关键词
产业融合/健康产业/养生旅游/“四力”Key words
Industrial integration/Health industry/Health tourism/" Four force"引用本文复制引用
基金项目
2016年四川省教育厅资助科研项目(16SA0032)
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据