农村电子商务发展瓶颈及对策——基于江苏沭阳颜集镇花卉"淘宝村"的研究
Bottlenecks and Countermeasures of Rural E-commerce Development-Research on Taobao Village of Yanji Town, Shuyang City, Jiangsu Province
史修松 1陈晨 1吴江南1
作者信息
- 1. 淮阴工学院商学院,江苏淮安 223001
- 折叠
摘要
以沭阳颜集镇花卉"淘宝村"为例,根据对颜集镇农商户的访谈、实地考察以及调研结果,分析了颜集镇花卉"淘宝村"在发展过程中存在的问题,为我国农村电子商务更好更快的发展提出政策性建议.
Abstract
Taking the flowers "Taobao villages" in Yanji Town of Shuyang as an example,we analyzed the existing problems of flowers "Taobao villages" in Yanji town through interviews with Yanji town of agricultural businesses, on-the-spot investigation and research results.We put forward policy suggestions for Chinese rural e-commerce better and faster development.
关键词
农村电子商务/淘宝村/花卉/对策Key words
Rural e-commerce/Taobao village/Flowers/Countermeasure引用本文复制引用
基金项目
国家社会科学基金(16BJY131)
江苏省社会科学基金(15GLB011)
江苏省软科学项目(BR2016023)
大学生创新训练项目(201511049002)
出版年
2017
国家科技期刊平台
NSTL
万方数据