文化创意营销视角下的现代畜牧业经营研究
Management of Modern Animal Husbandry Based on Perspective of Cultural Creative Marketing
马永仁 1朱美玲 2王娇 2陈俊科2
作者信息
- 1. 新疆农业大学经济与贸易学院,新疆乌鲁木齐 830052;新疆畜牧科学院畜牧业经济与信息研究所,新疆乌鲁木齐 830011
- 2. 新疆农业大学经济与贸易学院,新疆乌鲁木齐 830052
- 折叠
摘要
作为全球经济增长点的文化创意产业逐渐改变了畜牧产业的经营模式.介绍文化创意产业的概念与兴起以及现代畜牧业的内涵与发展趋势,分析现代畜牧业经营中的文化创意营销需求,以及对于现代畜牧业发展的重要性.最后,以案例的形式分析2种文化创意营销视角下的现代畜牧业经营模式,以期对我国现代畜牧业发展经营提供参考.
Abstract
Cultural creative industry as the growth points of global economy gradually changed management model of livestock industry.The concept and rise of cultural creative industry and content and development trends of modern animal husbandry were introduced,cultural creative marketing requirement and its importance to develop modern animal husbandry were analyzed in the process of management of modern animal husbandry.At last,management models of modern animal husbandry were analyzed by the cases based on two kinds of cultural creative perspective.It could provide reference for developing and managing modern animal husbandry.
关键词
"一带一路"战略/文化创意/畜牧业/营销Key words
"One belt and one road" strategy/Cultural creative/Animal husbandry/Marketing引用本文复制引用
基金项目
新疆维吾尔自治区自然科学基金(2016D01B004)
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据