基于SWOT分析的海南省琼海市乡村旅游发展战略评估
Development Strategy Assessment of Rural Tourism Based on SWOT Analysis of Qionghai City Hainan Province
程畅 1董红玉 1费立荣 1郑小雪1
作者信息
- 1. 海南华都城市设计有限公司,海南海口 570206
- 折叠
摘要
通过对琼海市乡村旅游现状的调查研究,分析了琼海市乡村旅游发展的优势、劣势、机遇和挑战,建立SWOT分析矩阵.在乡村旅游优势与劣势并存,机遇大于挑战的发展现状下,从4个维度理清琼海市乡村旅游发展的思路,并针对各项问题提出了具体的解决对策.
Abstract
Through the investigation and research on the current situation of rural tourism in Qionghai City, the strengths, weaknesses, opportunities and threats of rural tourism development in Qionghai City were analyzed, and the SWOT analysis matrix was established.The development of rural tourism in Qionghai City was clarified from four aspects under the current situation of advantages and disadvantages coexist and opportunities outweigh challenges about rural tourism.Specific solutions to the problems were proposed.
关键词
SWOT分析/乡村旅游/发展评估/琼海市Key words
SWOT analysis/Rural tourism/Development assessment/Qionghai City引用本文复制引用
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据