产业链视角下的杂粮品牌建设思路与对策
Contained Brand-building Ideas and Countermeasures of Coarse Grains Based on the Industrial Chain Perspective
宗国豪 1冯佰利1
作者信息
- 1. 西北农林科技大学农学院,陕西杨凌 712100
- 折叠
摘要
从杂粮产业链的各个环节出发,剖析杂粮品牌建设中存在问题,探讨品牌建设思路,并从4个环节出发提出了相应的解决对策:延伸价值链长度,提升产品附加值;提升组织链的紧密度,提高品牌建设效率;提高信息链流通速率,提升品牌建设的进度;完善物流链及其周边环节的组建,带动品牌建设走上正轨.
Abstract
Based on the coarse cereals in each link of the chain, we analyzed grains brand problems existing in the construction, brand-building ideas, and proposed solutions for departure from four links: extending the value chain length, product added value;enhancing organizational chain tightness, improve the efficiency of brand building;improving information flow rate, brand-building progress of improve the logistics chain and its surrounding aspects of form, leading brand on track.
关键词
杂粮/产业链/品牌建设Key words
Coarse grains/The industrial chain/Brand construction引用本文复制引用
基金项目
陕西省科技统筹创新工程计划项目(2014KTZB02-03)
陕西省小杂粮产业技术体系项目(2016)
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据