家庭农场对农业保险购买意愿及其影响因素研究——基于江苏省307户的调查
Willingness and Its Influencing Factors of Family Farms to Buy Agricultural Insurance——Based on 307 Samples in Jiangsu Province
王玉婷 1张艺琳1
作者信息
- 1. 南京农业大学金融学院,江苏南京 210095
- 折叠
摘要
基于江苏省307户家庭农场的问卷调查,对家庭农场的农业保险需求进行描述性统计分析,并利用Logistic模型实证检验各因素对农业保险购买意愿的影响结果和程度.结果表明:农业收入占比、对农业风险和农业保险的认知情况、险种等因素对家庭农场的农业保险购买意愿有显著正影响,保费补贴比例与购买意愿显著负相关.据此,从政府和保险公司角度提出促进农业保险发展的政策建议.
Abstract
Based on the field research and questionnaires of 307 family farms in Jiangsu Province,we made a descriptive statistical analysis to the demand and its influencing factors of family farms for agricultural insurance,and then used Logistic model to test how these factors influence the buying willingness of the family farms on agricultural insurance.The results showed that:The buying willingness was significantly positively affected by the percentage agricultural income accounted for the whole household income,the awareness of agricultural risk and knowledge of agricultural insurance,insurance varieties;there was a negative correlation between the percentage of premium subsidy and buying willingness.Some policy recommendations to promote the development of agricultural insurance were put forward from the perspectives of the government and insurance companies.
关键词
家庭农场/农业保险/购买意愿Key words
Family farms/Agricultural insurance/Buying willingness引用本文复制引用
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据