咸宁市构建农产品物流网络营销体系的对策探究
Exploration on the Countermeasures for Constructing Network Marketing System of Agricultural Products Logistics in Xianning City
钦方1
作者信息
- 1. 咸宁职业技术学院商学院,湖北咸宁 437100
- 折叠
摘要
采用实地调研法对咸宁市农产品进行了SWOT分析,指出现阶段"互联网+"背景下其发展面临的主要问题,并构建了"互联网+"视角下的农产品物流发展模式.
Abstract
By the method of field investigation,SWOT analysis was made on agricultural products in Xianning City.The main existing problems of its development under the background of "Internet +" at present stage were pointed out.The agricultural products logistics development mode under the perspective of "Internet +" was constructed.
关键词
农产品/SWOT分析/网络营销/信息平台/咸宁市Key words
Agricultural products/SWOT analysis/Network marketing/Information platform/Xianning City引用本文复制引用
基金项目
2017年"咸宁思想库"及咸宁新型智库项目(xnsk-x1730)
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据