徐州休闲观光农业产业链的调查分析
Investigation and Analysis on Industry Chain for Leisure Agriculture in Xuzhou
闫晓萍1
作者信息
- 1. 江苏师范大学商学院,江苏徐州221116
- 折叠
摘要
通过调查问卷的方式,以具有旅游休闲习惯的徐州市区居民为调查对象,分别从年龄分布、性别对比、普及性、消费水平、消费动机和出行时间等几个方面展开调查.结合徐州城市消费者调查的结果,从供给侧入手,立足于产业链的深度、长度、宽度的延伸策略,提出因地制宜,从深度、宽度和长度延伸产业链,从而提升休闲观光农业整体价值的建议.
Abstract
By the way of questionnaires, taking the residents of Xuzhou who with the habits of tourism and leisure as respondents, the author conducted a survey from age distribution, gender difference, the popularization and consumption level, consumer motivation and travel time etc.respectively.With the reference survey results of city consumers in Xuzhou, the paper puted forward some suggestions of extending the in-dustry chain from depth, width and length to improve the overall value of the leisure agriculture from the supply side, according to local condi-tions.
关键词
休闲观光农业/消费者调查/产业链Key words
Agritourism/Consumer surveys/Industry chain引用本文复制引用
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据