O2O模式下生鲜农产品购买意愿研究
Study on the Purchase Intention of Fresh Agricultural Product in O2O Mode
王晓慧 1王志尚 1任莹 1马阳光 1马爽 1张应语1
作者信息
- 1. 曲阜师范大学管理学院,山东日照276800
- 折叠
摘要
基于二项Logistic回归模型,建立了020模式下生鲜农产品影响因素的初始方程.树模型分析发现,年龄和月网购消费额的对数值的交互项具有统计学意义,二者具有协同效应,并得出最终的Logistic回归方程.最后,提出了发展生鲜农产品O2O平台的相关对策.
Abstract
Based on binomial Logistic regression model,the original equation for the influencing factors of fresh agricultural product in O2O mode was established.Through tree model analysis,we found that the interactive items between age and logarithmic value of monthly online shopping consumption was of statistical significance,and the two had a synergistic effect.And the firal Logistic regression equation was obtained.Finally,some related countermeasures were given for developing O2O platform of fresh agricultural product.
关键词
购买行为/生鲜农产品/Longistic回归模型/O2O模式Key words
Purchasing behavior/Fresh agricultural product/Logistic regression model/O2O mode引用本文复制引用
出版年
2017
国家科技期刊平台
NSTL
维普
万方数据