Research on the Satisfaction of Socialized Service of Farmers'Professional Cooperatives in Beitun
As the main provider of socialized services,farmers'professional cooperatives are an important force to promote the development of agricultural modernization.Membership satisfaction is an important indicator to measure the supply and demand of socialized services of cooper-atives.The research evaluates the ability and level of the cooperative to provide social services based on the satisfaction of 323 farmers'profes-sional cooperative members in Beitun City with the various social services provided by the cooperative and the endogenous factors reflecting the cooperative's social service ability.The results show that the level of socialized services of cooperatives in Beitun is above the middle level,and the cooperatives basically have the ability to provide socialized services,but they have not fully played their advantages as the main provid-er of socialized services in saving purchase costs and increasing the income of members.Based on this,this paper puts forward the following suggestions:Enhance the service ability and improve the business level;give full play to the advantages of scale and reduce service costs;dis-tribute surplus reasonably and increase the income of members.