The rural tourism public service system is gradually being established,but there are still a series of problems such as insufficient supply,low level,and dislocation of supply and demand,indicating that the service quality needs to be improved.On the basis of constructing the gap model of rural tourism public service quality,analyze the connotation of cognitive gap,standard gap,implementation gap,communica-tion gap and perception gap one by one,explore the deep causes of each gap,and propose specific improvement strategies:accurately master tourist expectations,effectively standardize service standards,systematically build an operating mechanism,and effectively strengthen internal and external communication.The aim is to reduce or eliminate the service quality gap and improve the quality of rural tourism public services.
关键词
乡村旅游公共服务/服务质量/服务质量差距模型
Key words
Rural tourism public service/Quality of service/Service quality gap model
维普
万方数据