The Impact of Expected Returns and Environmental Literacy on Green Production Behavior
Using micro survey data from 260 farmers in Zhuzhou,Hunan,this study analyzes the impact of environmental literacy and expec-ted returns on farmers'green production behavior using an OLS model.The results indicate that:Both environmental literacy and expected ben-efits have a significant positive impact on farmers'green production behavior.There is a mesomeric effect of expected returns in the impact of environmental literacy on green production behavior,the mediating effect of environmental literacy on farmers'green production behavior through expected returns.Therefore,it is important to strengthen the promotion and education of green culture.We should accelerate the con-struction of a green culture system and open up multiple channels of dissemination;we also need to emphasize the benefits brought by green production behavior,in order to drive the enthusiasm of farmers and achieve sustainable development.
Environmental literacyExpected returnsGreen production behaviorOLS model
万方数据
维普
