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文旅融合导向下乡村文化振兴的路径研究

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基于《国家乡村振兴战略规划(2018-2022)》提出的乡村文化振兴的三大方向,分别从思想道德层面、传统文化层面与公共生活层面剖析乡村文化振兴的内涵意蕴,并指出当下乡村文化振兴存在民众离农与传承主体缺失、文化供给与文化需求错位、城乡一体化格局与城乡文化对立冲突的三大矛盾,又因文旅融合与乡村文化振兴在逻辑起点、实现路径和目标指向存在高度耦合,因此可通过"文旅+产业"克服乡村民众离农、"文旅+乡建"解决文化供需错位、"文旅+价值"促进城乡文化融合,助力乡村文化振兴.
Study on the Path of Rural Cultural Revitalization Under the Orientation of Cultural Tourism Integration
Based on the three major directions of rural cultural revitalization proposed in the National Rural Revitalization Strategic Plan(2018-2022),we analyze the connotation and meaning of rural cultural revitalization from the level of ideology and morality,traditional cul-ture and public life respectively,and point out that there are three contradictions in rural cultural revitalization at present:People leaving the farm and the lack of inheritance main body,cultural supply and cultural demand misalignment,urban-rural integration pattern and urban-rural cultural conflict,and the cultural tourism integration and rural cultural revitalization are highly coupled in terms of logical starting point,reali-zation path and target direction,therefore,we can overcome the departure of rural people from agriculture through"cultural tourism + indus-try",solve the misalignment of cultural supply and demand through"cultural tourism + rural construction"through"cultural tourism + val-ue",promote the integration of urban and rural culture and help revitalize rural culture.

CultureRural cultural revitalizationCultural tourism integration

刘光耀

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浙江传媒学院,浙江杭州 310018

文化 乡村文化振兴 文旅融合

浙江省教育厅一般科研项目(2022)

Y202249761

2024

安徽农业科学
安徽省农业科学院

安徽农业科学

影响因子:0.413
ISSN:0517-6611
年,卷(期):2024.52(7)
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