安徽农业科学2024,Vol.52Issue(7) :251-254,258.DOI:10.3969/j.issn.0517-6611.2024.07.058

文旅融合导向下乡村文化振兴的路径研究

Study on the Path of Rural Cultural Revitalization Under the Orientation of Cultural Tourism Integration

刘光耀
安徽农业科学2024,Vol.52Issue(7) :251-254,258.DOI:10.3969/j.issn.0517-6611.2024.07.058

文旅融合导向下乡村文化振兴的路径研究

Study on the Path of Rural Cultural Revitalization Under the Orientation of Cultural Tourism Integration

刘光耀1
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作者信息

  • 1. 浙江传媒学院,浙江杭州 310018
  • 折叠

摘要

基于《国家乡村振兴战略规划(2018-2022)》提出的乡村文化振兴的三大方向,分别从思想道德层面、传统文化层面与公共生活层面剖析乡村文化振兴的内涵意蕴,并指出当下乡村文化振兴存在民众离农与传承主体缺失、文化供给与文化需求错位、城乡一体化格局与城乡文化对立冲突的三大矛盾,又因文旅融合与乡村文化振兴在逻辑起点、实现路径和目标指向存在高度耦合,因此可通过"文旅+产业"克服乡村民众离农、"文旅+乡建"解决文化供需错位、"文旅+价值"促进城乡文化融合,助力乡村文化振兴.

Abstract

Based on the three major directions of rural cultural revitalization proposed in the National Rural Revitalization Strategic Plan(2018-2022),we analyze the connotation and meaning of rural cultural revitalization from the level of ideology and morality,traditional cul-ture and public life respectively,and point out that there are three contradictions in rural cultural revitalization at present:People leaving the farm and the lack of inheritance main body,cultural supply and cultural demand misalignment,urban-rural integration pattern and urban-rural cultural conflict,and the cultural tourism integration and rural cultural revitalization are highly coupled in terms of logical starting point,reali-zation path and target direction,therefore,we can overcome the departure of rural people from agriculture through"cultural tourism + indus-try",solve the misalignment of cultural supply and demand through"cultural tourism + rural construction"through"cultural tourism + val-ue",promote the integration of urban and rural culture and help revitalize rural culture.

关键词

文化/乡村文化振兴/文旅融合

Key words

Culture/Rural cultural revitalization/Cultural tourism integration

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基金项目

浙江省教育厅一般科研项目(2022)(Y202249761)

出版年

2024
安徽农业科学
安徽省农业科学院

安徽农业科学

影响因子:0.413
ISSN:0517-6611
参考文献量10
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