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内蒙古牧区畜产品销售新渠道建设与优化探究

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畜牧业供给侧结构性改革以来,内蒙古按照"稳羊增牛扩猪禽"发展思路,调整优化生产结构和区域布局,聚焦绿色畜产品生产基地建设、优质畜产品有效供给,在畜产品产量继续提升的同时,销售量也持续增加.草原牧区是内蒙古畜产品主要来源地,在保障畜产品安全方面发挥着重要作用.目前牧区畜产品在销售渠道环节存在问题,畜产品的销售渠道不足,可供牧户选择的便捷、稳定、多样化的销售渠道比较少,因而影响了畜产品竞争力和收益的提升.牧区畜产品营销需要更具有针对性,把产地市场与消费地市场紧密结合起来,加快由"运牛羊"向"运肉"转变,缩短流通环节,最大程度降低销售成本.牧区畜产品销售渠道需向多元化、组织化、专业化、规模化、规范化的方向发展.
Research on Construction and Optimization of New Distribution Channels for Livestock Products in Pastoral Area of Inner Mongolia
Since the supply-side structural reform of animal husbandry,Inner Mongolia adjusted and optimized the regional layout and produc-tion structure to ensure the supply of livestock products. Inner Mongolia focuses on the construction of green livestock products base,and in-creases the supply of quality products. Grassland pastoral area of Inner Mongolia is the important green livestock products base. But its product is less competitive because of many problems in the distribution channels of pastoral area livestock products. For example there are few conven-ient stable and diversified sales channels for livestock products in pastoral area. The market of origin livestock products should be combined with the market of consumption,and the circulation link should be shorten.The distribution channels for livestock products in pastoral area of Inner Mongolia should be more pluralistic organized and normalization.

Distribution channelsLivestock productsPastoral areaInner Mongolia

刘小燕、图雅

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内蒙古社会科学院,内蒙古呼和浩特 010010

销售渠道 畜产品 牧区 内蒙古

2024

安徽农业科学
安徽省农业科学院

安徽农业科学

影响因子:0.413
ISSN:0517-6611
年,卷(期):2024.52(9)