淄博市博山区特色农产品网络营销策略研究
Network Marketing Strategy for Characteristic Agricultural Products in Boshan District,Zibo City
卞纪兰 1罗蓉蓉1
作者信息
- 1. 黑龙江八一农垦大学,黑龙江大庆 158308
- 折叠
摘要
互联网时代的到来,网络营销这种新兴的营销方式打破了传统营销模式的制约."互联网+农业"为特色农产品营销带来机遇的同时也带来了挑战.立足于博山区特色农产品发展现状,探析其存在问题,并提出完善网络营销人才培养,加强物流基础设施建设,完善农业生产标准化等对策建议,以促进博山区经济的发展,提高当地农民的收入.
Abstract
With the advent of the Internet era,network marketing,a new marketing method,has broken the restriction of the traditional mar-keting model."Internet+Agriculture"brings not only opportunities but also challenges to the marketing of featured agricultural products.Based on the development status of characteristic agricultural products in Boshan District,this article analyzes the problems and puts forward countermeasures such as improving the cultivation of online marketing talents,strengthening the construction of logistics infrastructare improving the standardization of agricultural production,so as to promote the economic development of Boshan District,increase the income of local farm-ers.
关键词
网络营销/特色农产品/营销策略Key words
Network marketing/Characteristic agricultural products/Marketing strategy引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据