Network Marketing Strategy for Characteristic Agricultural Products in Boshan District,Zibo City
With the advent of the Internet era,network marketing,a new marketing method,has broken the restriction of the traditional mar-keting model."Internet+Agriculture"brings not only opportunities but also challenges to the marketing of featured agricultural products.Based on the development status of characteristic agricultural products in Boshan District,this article analyzes the problems and puts forward countermeasures such as improving the cultivation of online marketing talents,strengthening the construction of logistics infrastructare improving the standardization of agricultural production,so as to promote the economic development of Boshan District,increase the income of local farm-ers.