Exploring the Practice of Leading the Integration and Development of Agriculture and Tourism with the Concept of Co-creation——Taking Tongling Village in Jingzhou City as an Example
With the development of the economy and society and the prosperity of the tourism industry, the integration of agriculture and tourism has become an important strategy to promote rural economic development and assist rural revitalization.Co-creation, as a conceptual approach, emphasizes cooperation and co-creation among participating entities.Taking Tongling Village in Jingzhou City as the research object, this paper conducts an in-depth analysis of the village's practice of integrating agriculture and tourism, and explores the leading role of the concept of co-creation in the integration of agriculture and tourism.Research has found that the concept of co-creation plays a positive role in promoting the integration of agriculture and tourism in Tongling Village, stimulating the enthusiasm of the masses to participate in rural con-struction spontaneously, and achieving various benefits such as increasing farmers' income and strengthening the collective economic income of the village.This has certain reference significance for the development of agricultural and tourism integration in other regions.
Co-creationIntegration of agriculture and tourismRural revitalizationTongling Village
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