The Current Development Status and Countermeasures of Guangxi Malus doumeri Industry
This study offers a comprehensive analysis of the current status and major challenges of the Malus doumeri industry in Guangxi and proposes suggestions for future development. A field investigation was conducted in five major M. doumeri producing regions of Guangxi,focu-sing on planting and processing-related cooperatives,enterprises,and local agricultural and rural bureaus. The survey indicators include the planting area,harvesting area,production volume,sales price,sales methods,product processing,and brand development of M. doumeri. The in-vestigation and analysis concluded that M. doumeri. production in Guangxi is primarily intended for local consumption and the export of fresh products. The processing industry mainly focuses on primary processing and produces a variety of products,including hawthorn slices,vinegar,wine,pickles,cakes,flour,and hawthorn preserves. The M. doumeri industry in Guangxi is currently facing numerous difficulties and challen-ges. These include the lack of high-quality varieties,significant yield inconsistencies,inadequate investment in scientific research,the preva-lence of severe diseases and pests such as skin-bursting disease,limited research and development by processing and leading enterprises,weak brand awareness,and insufficient promotional efforts. The comprehensive analysis of the aforementioned indicators proposed targeted suggestions for the development of M. doumeri industry. These suggestions include strengthening policy support and improving the construction of demon-stration bases;establishing professional,scientific research teams and enhancing scientific and technological cooperation with colleges and uni-versities;actively developing the hawthorn processing industry and extending the industry′s processing chain;enhancing brand development and advertising;and promoting the regional characteristics of the brand. These measures aim to provide direction for the sustainable development of the M. doumeri industry in Guangxi.
万方数据
维普
