Research on Cultural Construction and Promotion of Supply and Marketing Cooperatives in the New Era—Development Path Based on the Synergy of Agriculture,Culture,and Tourism Industries
Under the promotion of the"Eight-Eight Strategies"and"Thousand and Ten-thousand Project"in Zhejiang Province,the con-struction and promotion of supply and marketing cooperative culture based on agricultural,cultural and tourism industry collaboration has four levels of support:incentive and support policies,industrial development space,spiritual and cultural needs,and digital media technology.This paper combines the practice of supply and marketing cooperatives in various regions of Zhejiang Province,analyzes their practices and ex-periences in promoting the cultural dissemination of supply and marketing cooperatives through the synergy of agricultural,cultural and tourism industries,and proposes paths for promoting the culture of supply and marketing cooperatives from three aspects:expanding the display space of supply and marketing culture,providing diverse agricultural and tourism experiences,and improving the brand dissemination of supply and marketing.
Supply and marketing cooperative cultureAgriculture,culture and tourismCultural disseminationRural tourism
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