Exploring the Path to Break the Bottlenecks of Rural E-commerce Development Under the Background of Rural Revitalization—Taking Zigong City,Sichuan Province as an Example
The only way to revitalize rural industries is developing rural e-commerce.The problems existing in the development of rural e-commerce in Zigong City from Sichuan Province were obtained based on the field investigation and literature survey,and the possible devel-opment paths of rural e-commerce in the context of rural revitalization were provided,such as government leadership,characteristic develop-ment of agricultural product industry,e-commerce talent cultivation,e-commerce platform construction,e-commerce infrastructure construc-tion,etc.They would further promote local agricultural development,increase farmers'income,and rural prosperity,and assist in rural revi-talization.
Rural revitalizationRural e-commerceDevelopment bottleneckZigong City
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