Understanding the Internal Mechanism and Influencing Factors of Tourism Consumption Intention of Eastern Residents from the Perspective of Urban-rural Integration——Based on CFPS Data from Eastern Area
This study dissects tourism consumption willingness into dimensions—namely,consumption ability,security,vision,and con-cept—drawing from 2018 data on urban and rural family tourism in developed eastern China ( Jiangsu,Zhejiang,and Shanghai) from the Chi-na Family Panel Studies (CFPS). By matching explanatory variables within CFPS,the study employs independent sample t-tests and multiple regression equations to examine and discuss relevant findings. Results indicate significant impacts of select variables within consumption ability and security dimensions on tourism expenditures among residents of Jiangsu,Zhejiang,and Shanghai. Similarly,variables within the consump-tion vision dimension demonstrate substantial influence,whereas those within the consumption concept dimension show negligible impact on tourism expenditures in these regions. This underscores the predominant influence of consumption ability,security,and vision over consump-tion concept on tourism expenditures. Notably,consumption vision emerges as the most influential dimension affecting tourism expenditures a-mong residents of Jiangsu,Zhejiang,and Shanghai. Based on these insights,the study proposes a policy framework aimed at encouraging ac-tive participation of urban and rural families in integrating cultural tourism,thereby fostering urban-rural integration and advancing rural revi-talization strategies.
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