摘要
基于CFPS(中国家庭追踪调查)2018年东部发达地区(江浙沪)城乡家庭旅游相关消费数据,将旅游消费意愿分解为消费能力、保障、视野、观念等维度,并对应到CFPS匹配到解释变量,以独立样本t检验多元回归方程进行相关检验并进行探讨.结果表明:消费能力维度和消费保障维度的部分测试项目对江浙沪地区居民的旅游支出呈显著影响;而消费视野维度的测试项对江浙沪地区居民的旅游支出均呈显著影响;消费观念维度的测试项对江浙沪地区居民的旅游支出不呈显著影响.这体现了江浙沪地区居民的旅游支出更多地受消费能力、消费保障、消费视野的影响,受消费观念维度的影响较少.在4个主要的影响维度中,消费视野对江浙沪地区的居民的旅游支出的影响最大.基于此,提出了一个引导城乡家庭积极参与文旅融合,推动城乡融合与乡村振兴战略发展的政策框架.
Abstract
This study dissects tourism consumption willingness into dimensions—namely,consumption ability,security,vision,and con-cept—drawing from 2018 data on urban and rural family tourism in developed eastern China ( Jiangsu,Zhejiang,and Shanghai) from the Chi-na Family Panel Studies (CFPS). By matching explanatory variables within CFPS,the study employs independent sample t-tests and multiple regression equations to examine and discuss relevant findings. Results indicate significant impacts of select variables within consumption ability and security dimensions on tourism expenditures among residents of Jiangsu,Zhejiang,and Shanghai. Similarly,variables within the consump-tion vision dimension demonstrate substantial influence,whereas those within the consumption concept dimension show negligible impact on tourism expenditures in these regions. This underscores the predominant influence of consumption ability,security,and vision over consump-tion concept on tourism expenditures. Notably,consumption vision emerges as the most influential dimension affecting tourism expenditures a-mong residents of Jiangsu,Zhejiang,and Shanghai. Based on these insights,the study proposes a policy framework aimed at encouraging ac-tive participation of urban and rural families in integrating cultural tourism,thereby fostering urban-rural integration and advancing rural revi-talization strategies.
万方数据