The Impact of Tourist Satisfaction of Rural Homestay Based on IPA Analysis Method——Take Guangzhou as an Example
Homestays have gradually become an important lever in rural revitalization strategies,and research on tourist satisfaction in rural homestays is crucial for the high-quality development of the homestay industry. This study takes Guangzhou rural homestays as an example,based on the perspective of tourists,mainly through questionnaire surveys and other means,using IPA analysis method to empirically analyze the satisfaction of Guangzhou rural homestays.The results show that in the field of rural homestays,Guangzhou urgently needs improvement in infrastructure,personalized services,and the atmosphere of homestays.Propose targeted countermeasures and suggestions:improve the basic facilities of homestays and ensure the accommodation experience of tourists;improve tourism routes and transportation,and add parking spaces;enhance service awareness and provide personalized services;strengthen the atmosphere creation of homestays,etc.
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