Study on the Association Between Legislative Protection of Geographical Indication Agricultural Products and Regional Brand Building of Agricultural Products——Taking Baise Mango as an Example
Geographical indication agricultural products is one of the important resources for building regional brands of agricultural products,and it is imperative to carry out legislative protection work around it. Legislative protection and brand building complement each other,promote each other,at this stage,there are shortcomings in the legislative protection of geographical indication agricultural products in China,restric-ting the brand building comprehensive promotion. This paper combines the development of Baise mango industry to explore the real needs of legislative protection of Baise mango and brand building linkage development path,which is of great significance to the implementation of re-gional industrial upgrading and rural revitalisation strategy,and also provides a reference basis for the protection and branding of other geo-graphical indication agricultural products.
Geographical indication agricultural productsLegislative protectionRegional brand of agricultural productsBaise mango