Research on Green Development Strategies of Agricultural Regional Brands from the Perspective of Symbiosis——Taking Shrimp-rice from Nanxian County as an Example
Research on Green Development Strategies of Agricultural Regional Brands from the Perspective of Symbiosis——Taking Shrimp-rice from Nanxian County as an Example
Under the new situation,agricultural regional brands effectively empower rural revitalization. Taking the well-known agricultural re-gional brand"Nanxian Shrimp-rice"as an example,the symbiosis theory is adopted to analyze the endogenous mechanism and symbiosis sys-tem of the integration development of agricultural regional brands and industries from the perspective of symbiosis interface,symbiosis environ-ment,and symbiosis units. A green development strategy for agricultural regional brands is proposed to strengthen symbiosis interface,optimize symbiosis environment,and leverage the synergistic effect of symbiosis units to enhance brand value.
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