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产业融合背景下农业与旅游业耦合发展研究

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农业和旅游业之间存在天然的产业耦合性,农业能够为旅游业提供丰富的自然资源,旅游业可以拓展农业产业链价值链.在产业融合背景下,二者的耦合发展对于推动农村产业结构转型升级,提升农旅产业品牌影响力,促进农村经济发展以及推动乡村振兴战略的实施都具有非常重要的意义.农业和旅游业耦合发展的基础在于二者相互促进,发展目标相通,产业互补性强.介绍了产业融合背景下农业与旅游业耦合发展的基础,包括农业和旅游业相互促进,农业和旅游业发展目标相通,农业和旅游业互补性强;从缺乏前期规划和整体设计,农旅耦合发展中专业人才匮乏,农旅产品深度挖掘和特色打造不足几方面,分析了产业融合背景下农业与旅游业耦合发展中存在的问题,最后从前期规划和整体设计,人才培育和引进,特色农旅融合品牌几方面,提出了产业融合背景下农业与旅游业耦合发展的有效路径.
Research on the Coupling Development of Agriculture and Tourism Under the Background of Industrial Integration
There is a natural industrial coupling between agriculture and tourism,agriculture can provide rich natural resources for tourism,and tourism can expand the value chain of the agricultural industry chain. In the context of industrial integration,the coupling development of the two is of great significance for promoting the transformation and upgrading of rural industrial structure,enhancing the brand influence of ag-ricultural tourism industry,promoting rural economic development and promoting the implementation of rural revitalization strategy. The basis for the coupling development of agriculture and tourism lies in the fact that the two promote each other,have the same development goals,and have strong industrial complementarity. The study introduced the foundation of the coupled development of agriculture and tourism under the background of industrial integration,including the mutual promotion of agriculture and tourism,the similarity of development goals between ag-riculture and tourism,and the strong complementarity between agriculture and tourism;analyzed the problems in the coupled development of agriculture and tourism under the background of industrial integration,including the lack of preliminary planning and overall design,the short-age of professional talents in the development of agricultural tourism coupling,and the insufficient in-depth exploration and characteristic crea-tion of agricultural tourism products.Finally,from the aspects of preliminary planning and overall design,talent cultivation and introduction,and distinctive agricultural tourism integration brands,an effective path for the coupled development of agriculture and tourism under the back-ground of industrial integration is proposed.

Industrial integrationAgricultureTourismCoupled development

周昊天

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重庆开放大学重庆工商职业学院,重庆 401520

产业融合 农业 旅游业 耦合发展

2021年重庆开放大学(重庆工商职业学院)重点科研项目2022年重庆市教育委员会人文社会科学研究规划项目

NDZD2021-0522SKGH490

2024

安徽农业科学
安徽省农业科学院

安徽农业科学

影响因子:0.413
ISSN:0517-6611
年,卷(期):2024.52(19)
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