Research on the Coupling Development of Agriculture and Tourism Under the Background of Industrial Integration
There is a natural industrial coupling between agriculture and tourism,agriculture can provide rich natural resources for tourism,and tourism can expand the value chain of the agricultural industry chain. In the context of industrial integration,the coupling development of the two is of great significance for promoting the transformation and upgrading of rural industrial structure,enhancing the brand influence of ag-ricultural tourism industry,promoting rural economic development and promoting the implementation of rural revitalization strategy. The basis for the coupling development of agriculture and tourism lies in the fact that the two promote each other,have the same development goals,and have strong industrial complementarity. The study introduced the foundation of the coupled development of agriculture and tourism under the background of industrial integration,including the mutual promotion of agriculture and tourism,the similarity of development goals between ag-riculture and tourism,and the strong complementarity between agriculture and tourism;analyzed the problems in the coupled development of agriculture and tourism under the background of industrial integration,including the lack of preliminary planning and overall design,the short-age of professional talents in the development of agricultural tourism coupling,and the insufficient in-depth exploration and characteristic crea-tion of agricultural tourism products.Finally,from the aspects of preliminary planning and overall design,talent cultivation and introduction,and distinctive agricultural tourism integration brands,an effective path for the coupled development of agriculture and tourism under the back-ground of industrial integration is proposed.
Industrial integrationAgricultureTourismCoupled development