Culture is the foundation of rural tourism and the source of its sustainable development.In the new era of integration of culture and tourism,IP is bound to become a new direction of high-quality development of rural tourism.Rural tourism IP is not only a new idea to explore the connotation of rural culture,a new power to activate the idle rural resources,a new measure to transform the rural ecological landscape,a new way to continue the traditional folk culture,but also a new image of rural rural life.This article introduces the connotation and characteris-tics of tourism IP,and proposes a path for creating rural tourism IP,which includes shaping characteristic theme IP,strengthening cross-bor-der linkage IP,establishing quality trust IP,and creating rural maker IP.
关键词
旅游IP/乡村旅游/文旅融合/文化内涵
Key words
Tourism IP/Rural tourism/Integration of culture and tourism/Cultural connotation
维普
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