安徽农业科学2024,Vol.52Issue(20) :257-259,272.DOI:10.3969/j.issn.0517-6611.2024.20.062

基于SWOT法的台州茶产业现状分析与对策研究

Status Analysis and Countermeasures of Taizhou Tea Industry Based on SWOT Method

王文明
安徽农业科学2024,Vol.52Issue(20) :257-259,272.DOI:10.3969/j.issn.0517-6611.2024.20.062

基于SWOT法的台州茶产业现状分析与对策研究

Status Analysis and Countermeasures of Taizhou Tea Industry Based on SWOT Method

王文明1
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作者信息

  • 1. 台州科技职业学院,浙江台州 318020
  • 折叠

摘要

茶叶是台州传统特色农产品,在省内竞争处于劣势,茶产业是台州农业经济支柱产业,其健康发展对促进产地山区共同富裕和乡村振兴具有重要意义.随着科技的进步和电商的兴起,台州茶产业发展迎来了新的风口,在全面了解台州茶产业现状基础上,运用SWOT法,从内部优势及劣势、外部机遇及威胁4个方面对台州茶产业进行全面分析,梳理产业优势和面临的问题,最后给出促进台州市茶产业健康可持续发展的对策.

Abstract

Tea is a traditional characteristic agricultural product in Taizhou,which is at a disadvantage in the competition in the province.Tea industry is the pillar industry of Taizhou agricultural economy,and its healthy development is of great significance to promote the common pros-perity of mountainous areas and rural revitalization.With the progress of science and technology and the rise of e-commerce,the development of Taizhou tea industry has ushered in a new outlet.Based on status survey and by using SWOT method,this paper makes a comprehensive analysis of Taizhou tea industry from four aspects:internal advantages and disadvantages,external opportunities and threats,sorts out the advantages and problems faced by the industry,finally,proposes countermeasures to promote the healthy and sustainable development of Taizhou tea industry.

关键词

台州/茶产业/SWOT法/对策

Key words

Taizhou/Tea industry/SWOT method/Countermeasure

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基金项目

2023年度台州市科协学会项目(KT20230167)

农业农村部重点实验室项目(NYZS2023006)

台州市农业科技计划项目(23nya20)

出版年

2024
安徽农业科学
安徽省农业科学院

安徽农业科学

影响因子:0.413
ISSN:0517-6611
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