Exploration and Practice of the Integration of Production,Supply and Marketing Integration and Collaborative Operation Model of Xinjiang Jujube Industry
The construction of the Xinjiang forest and fruit whole industry chain is of great significance for realizing its green and organic fruit and vegetable industry clusters and promoting the sustained and high-quality development of the characteristic forest and fruit industry.This study takes the Hotan region of Xinjiang as the study area and focuses on the demonstration effect of the Xinjiang jujube production,supply and marketing integration and collaborative management model based on analyzing the model.The results show that:The jujube industry in the Ho-tan region of Xinjiang has basically formed a highly efficient production and management cooperation mode of"Leading Enterprises+Scientific Research Institutes+Cooperatives(Small Enterprises)+Jujube Farmers+Bases",which involves a rich variety of subjects,and there are also differences in the linkage of interests between different subjects;at the same time,this mode has formed a certain demonstration effect in the Hotan region,and has generated corresponding social and economic benefits.
Integrated and collaborative business model for production,supply and marketingJujube industryXinjiang