Research on the Official Projection and Tourist Perception Bias of Rural Tourism Destinations—A Case Study of Lindu Warm Vil-lage in Suzhou
Taking Lindu Warm Village as an example,this paper collects official promotional texts and tourist reviews as data sources,and analyzes them with the help of ROST CM and other software to explore the similarities and differences between the two rural tourism destination images.The results show that there is a certain deviation between the official projection of Lindu Warm Village and the perception of tourists,and the official creation is a one-stop rural vacation destination with functions such as rural experience,nature education,parent-child enter-tainment,and outdoor development,while tourists focus on the perception of natural scenery and agricultural landscape.The experiential pro-jects that the government focuses on promoting account for a relatively low proportion of tourists'perception,and tourists have a certain de-mand for supporting services such as transportation,accommodation and accommodation,but the official lacks projection in this regard.The e-motional evaluation of Lindu Warm Village by officials and tourists was mainly positive,and the positive emotions of the officials were higher than those of tourists,and the negative emotions of tourists were mainly reflected in the lack of management services and unsatisfactory land-scape effects.Based on the research results,some suggestions were put forward from three aspects:grasping tourism resources,connecting ad-vantageous business formats,and improving supporting services,in order to provide a scientific basis for the follow-up improvement of Lindu Warm Village.
Network article analysisOfficial projectionVisitor perceptionRural tourismLindu Warm Village
国家科技期刊平台
NSTL
万方数据
