The Path Choice of Basic Level Government to Promote the Development of Rural E-commerce in the Context of Rural Revitaliza-tion—Qualitative Comparative Analysis of Fuzzy Sets Based on 40 Cases in Hunan Province
Based on the TOE theoretical framework,this paper uses 40 counties in Hunan Province as cases,and applies the fuzzy set qualita-tive comparative analysis method(fsQCA)to explore the key conditions of the grass-roots government to promote the development of rural e-commerce in terms of the configuration and the sustained path.The study finds that:①In promoting rural e-commerce development,strengthe-ning organizational planning,optimizing infrastructure,improving market regulation and upgrading the level of management services are the key to the role of grassroots governments.②A single element does not constitute the necessary conditions for promoting rural e-commerce develop-ment,and the promotion of rural e-commerce development requires the concurrent influence of multiple factors,so the grassroots government should grasp the diversified grouping paths to promote rural e-commerce development.③In the multiple paths configuration,the key roles of the grassroots government in providing special e-commerce subsidies,introducing and cultivating e-commerce talents,and preparing e-commerce development plans in the process of promoting rural e-commerce development are highlighted.
Grassroots governmentRural e-commerce developmentRural revitalizationQualitative comparative analysis of fuzzy sets
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