摘要
短视频是互联网时代文化传播的重要载体和新的文化形态,对其开展审"趣"传播研究为中华优秀传统文化创新性发展提供了新思路.以"老外克里斯"抖音账号为例,从奇趣、谐趣、情趣、理趣及趣缘群体五方面对短视频的审"趣"特征进行解读,建议通过"奇""谐"并举、"情""理"交织、社群调动等方式推动中华优秀传统文化的当代传承与创新传播.
Abstract
As an important carrier of cultural communication and a new cultural form in the Internet era,short video provides new ideas for the innovative development of Chinese excellent traditional culture through its research on"fun"communication.Taking the"Foreigner Chris"Tiktok account as an example,this paper interprets the"interesting"features of short videos from five aspects:curious,humorous,emotional,rational and interesting groups.It is suggested that the contemporary inheritance and innovative commu-nication of Chinese excellent traditional culture can be realized through the simultaneous development of"odd"and"harmonious","emotion"and"reason",and community mobilization.
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