首页|偏远地方旅游区普通话推广研究

偏远地方旅游区普通话推广研究

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普通话作为通用语,具有文化性、社会性、经济性等特征.旅游区居民运用普通话与游客交流,有助于提升个人文化修养、宣传当地旅游文化、推动旅游业发展.偏远地方旅游区的推普工作尤为重要,应在增强推普理念、丰富推普方法、优化推普内容、提升推普效果等方面加大工作力度.五台县台怀镇的推普实践为偏远地方旅游区做好推普工作提供了方法借鉴.
Research on Mandarin Promotion in Remote Tourist Areas
As a common language,Mandarin has cultural,social and economic characters.The use of Mandarin by residents in tourist areas to communicate with tourists is helpful to improve personal culture,publicize local tourism culture and promote the development of tourism.The promotion work of Mandarin in remote tourist areas is very important.The promoters should enhance the promotion con-cept,enrich the promotion method,optimize the promotion content and improve the promotion effect.The Mandarin promotion of Taihuai Town in Wutai Mountain provides a scientific method for the Mandarin promotion of remote tourist areas.

mandarin promotionculturesocialityeconomytourist area

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忻州师范学院基础部,山西忻州 034000

普通话推广 文化性 社会性 经济性 旅游区

山西省语言文字科研课题

2023yb032

2024

安康学院学报
安康学院

安康学院学报

影响因子:0.171
ISSN:1674-0092
年,卷(期):2024.36(3)
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