基于符号学的旅游文创产品设计应用研究——以采石矶为例
Research on the Design and Application of Tourism Cultural and Creative Products from the Perspective of Semiotics:Taking Caishiji as an Example
王珍珍 1郑勉勉2
作者信息
- 1. 马鞍山学院艺术设计学院,安徽马鞍山 243104
- 2. 安徽工业大学艺术与设计学院,安徽马鞍山 243032
- 折叠
摘要
在文旅经济的背景下,探究旅游文创产品的设计方法.以符号学三元一体模型理论为指导,运用FAHP和CRITIC模型,结合博弈论,筛选和权衡文化符号,探讨其在旅游文创产品设计中的应用.以采石矶为例,从形态、纹样、色彩和材料四个维度解析文化符号,并将其应用到旅游文创产品设计实践中.评价结果表明,这种基于文化符号的设计方法,能够有效提升设计效率和科学性,得出的设计方案也能满足用户需求.
Abstract
This paper explores the design methods of tourism cultural and creative products in the context of cultural and tourism economy.Guided by the theory of the semiotic trinity model,using FAHP and CRITIC models,combined with game theo-ry,to screen and balance cultural symbols,and explore their application in the design of tourism cultural and creative products.Tak-ing Caishiji as an example,this paper analyzes cultural symbols from four dimensions:form,pattern,color,and material,and ap-plies them to the design practice of tourism cultural and creative products.The evaluation results indicate that this cultural symbol based design method can effectively improve design efficiency and scientificity,and the resulting tea set design scheme can also meet user needs.
关键词
符号学/三元一体模型/旅游文创/FAHP模型/CRITIC模型Key words
semiotics/trinity model/tourism cultural creation/FAHP model/CRITIC model引用本文复制引用
基金项目
国家艺术基金(2023-A-05-090-544)
安徽省教育厅高等学校科研项目(2023AH052612)
安徽省高等学校中青年教师培育项目(YQYB2023095)
出版年
2024
NETL
NSTL
万方数据