Research on the High-Quality Development of Beijing Sports Industry:Characteristics,Trends and Countermeasures——Based on Perspective of Citizen Fitness and Sports Consumption
Using the methods of literature research,questionnaire,and mathematical statistics,this paper studies the high-quality develop-ment of Beijing sports industry,and analyzes the general situation of Beijing sports industry development by investigating the citizen fitness and sports consumption in Beijing. The study found that Beijing residents' sports participation and consumption can be divided into three groups,which are mainly influenced by multiple factors such as education level,sports events and price range. On the whole,the consumption level and environment of Beijing's sports industry have great room for improvement. Residents have reasonable sports participation and sports consump-tion consciousness,but they are still restricted by infrastructure and work pressure,and the proportion of emerging sports consumption types is gradually increasing. On the whole,it shows the development trend of sustained growth of economic and social benefits of sports industry,ag-glomeration of industrial space,increasingly rich supply of national fitness content,and deepening reform of"Devolvement Management and Service". It puts forward some development countermeasures based on the research results,such as further improving the supply of sports facili-ties and sports products and services in Beijing,upgrading the structure of sports industry in Beijing,promoting the cross-border integration of sports and the development of ice and snow sports,and strengthening policy guarantee,so as to promote the optimization and promotion of sports industry in Beijing.
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