Research on New Media Helping Red Culture Integrate into College Ideological and Political Education:Take Yimeng Red Culture as an Example
Red cultural resources naturally have the function of ideological and political education.The arrival of the new media era has improved the compatibility of red culture and ideological and political edu-cation in colleges and universities,enriched the educational forms of red culture,and strengthened the ori-entation of red cultural thought guidance.Yimeng red culture is a valuable spiritual wealth and an impor-tant red resource for ideological and political education of college students.Through the construction of new media platforms in colleges and universities,the optimization of propaganda and education content,the innovation of propaganda and education forms,and the creation of high-quality network ideological and political education teams,the innovation of ideological and political education paths in colleges and uni-versities in the new era can promote the spread of Yimeng red culture in colleges and universities and im-prove the effectiveness of ideological and political education in colleges and universities.
red culturenew media eraideological and political education in universitiesYimeng red culture
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