Research on Strategies for Enhancing the Value of Rural Tourism Products Based on the Modified IPA Method
Under the background of rural revitalization,rural tourism has experienced rapid develop-ment due to its unique resource advantages,becoming a new driving force for rural economic growth.The value promotion and transformation of rural tourism products,especially the optimization of aesthetic,cul-tural,functional,social and emotional values,has become the core to meet the consumer needs of tourists.The research findings indicate that enhancing the cultural,functional,and social value of rural tourism products is key to improving tourist satisfaction.Accordingly,four targeted strategies are proposed:key improvements,gradual enhancements,moderate adjustments,and maintaining advantages.These strate-gies aim to provide a scientific basis for decision—making in the value exploration of rural tourism products and offer practical guidance for the sustainable development of rural tourism.
modified IPArural tourism productstourism product value
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