摘要
乡村振兴背景下,乡村旅游依托其独特资源优势迅速发展,成为驱动乡村经济增长的新引擎.乡村旅游产品的价值提升与转化,尤其是美学、文化、功能、社会及情感等价值的优化,已成为满足游客消费需求的核心.因此提升乡村旅游产品的文化、功能和社会价值是提高游客满意度的关键.应根据重点改进、逐步提升、适度调整、优势保持四大策略提升乡村旅游产品的价值,为乡村旅游可持续发展提供实践指导.
Abstract
Under the background of rural revitalization,rural tourism has experienced rapid develop-ment due to its unique resource advantages,becoming a new driving force for rural economic growth.The value promotion and transformation of rural tourism products,especially the optimization of aesthetic,cul-tural,functional,social and emotional values,has become the core to meet the consumer needs of tourists.The research findings indicate that enhancing the cultural,functional,and social value of rural tourism products is key to improving tourist satisfaction.Accordingly,four targeted strategies are proposed:key improvements,gradual enhancements,moderate adjustments,and maintaining advantages.These strate-gies aim to provide a scientific basis for decision—making in the value exploration of rural tourism products and offer practical guidance for the sustainable development of rural tourism.
国家科技期刊平台
NSTL
万方数据