Investigating the Production Mechanism of Immersive Experiences in Ethnic Village Tourism from the Perspective of Scene Theory
Ethnic village tourist destinations are places where tourists experience ethnic culture and pursue simple folk customs,and have been highly sought after by most tourists in recent years.However,ethnic village tourism also faces the problem of"one village for every thousand",making it difficult for tourists to obtain immersive experiences.The author takes ethnic village tourists in Guizhou Province as the survey objects,collects data through a self—directed questionnaire,and uses structural equation mod-eling to empirically test the impact and mediating mechanism of experience scenes constructed around phys-ical experience,situational experience,and artistic conception experience on perceived value,immersive experience,and satisfaction.Suggestions are proposed to create immersive experience scenes for ethnic vil-lage tourists and improve their satisfaction.
scene theoryethnic villagesimmersive experienceproduction mechanism
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