Interaction Between Customers' Storytelling and Social Cognition:Evidence from Online Reviews of Budget Hotels
With the development of internet technology,people are increasingly relying on online data to make decisions. However,few studies have explored the interaction process between personal experience and social cognition in consumers of budget hotels through mining online review data. By using online text analysis methods,this study visually explores the social cognition and value perception of budget hotels,reveals their interactive processes,and summarizes them through grounded theory,pointing out the basic content of the interaction results. The research finds that social cognition associated with budget hotels is primarily linked to the internal matching of customers' basic accommodation needs,with value perception exhibiting a strong pragmatic feature that receives high social recognition when positively influenced. Service standardization and environmental management are fundamental to eliciting positive emotional responses from customers of budget hotels,while quality experience serves as an added bonus. Through the analysis of authentic reviews,this study refines the consensus elements of social value regarding the functional value of budget hotels among customers. This has significant implications for corporate value innovation management and provides a theoretical basis for the operation of the hospitality industry within specific market segments.
storytellingsocial cognitionbudget hotelsonline text analysisgrounded analysis
NETL
NSTL
万方数据
