With many years of planting history and large planting area in Enshi,sand pear is a pillar industry for the revitalization of rural industry in Enshi prefecture.This study mainly discussed the changes of sand pear industry in Enshi,the problems existing in the development and the countermeasures and suggestions.It was pointed out that the development of Enshi industry had some problems,such as backward planting management technology,weak product competitiveness,incomplete industrial chain and insufficient industrial integration,which seriously restricted the sustainable development of Enshi sand pear industry.Therefore,this study put forward suggestions and guidance for the sustainable development of Enshi prefecture sand pear from the aspects of strengthening scientific and technological support,improving management technology,broadening sales channels and building public brands.